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2023
New Collection


SHOP THE SUMMER TREND

The New-Boho Trend

Chic and neater, the New-Boho trend encapsulates the essence, of the bold and free with mixed prints, paisley, florals, crochet, tie-dyes & animal jacquards, The SS’22 BLU4U collection embodies these traits, and empowers the boho-girl to feel free, down time, have fun and self-indulge however she pleases. Photographed in Cape Town.
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'GIRLS RIB' MONOCHROME RIBBED BIKINI SET
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'GIRLS RIB' MONOCHROME RIBBED BIKINI SET
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15.92€ 19.90€
Ex Tax:12.84€
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'ORTANSIA' FULL BIKINI BOTTOMS
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'ORTANSIA' FULL BIKINI BOTTOMS
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14.32€ 17.90€
Ex Tax:11.55€
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'GIRLS BLOSSOM' TRIANGLE BIKINI SET
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'GIRLS BLOSSOM' TRIANGLE BIKINI SET
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15.92€ 19.90€
Ex Tax:12.84€
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'BANANA LEAVES' TIE SIDE BRAZILIAN SLIP BOTTOMS
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'BANANA LEAVES' TIE SIDE BRAZILIAN SLIP BOTTOMS
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14.80€ 18.50€
Ex Tax:11.94€
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'PURPLE TROPICS' PUSH-UP BIKINI TOP
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'PURPLE TROPICS' PUSH-UP BIKINI TOP
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24.72€ 30.90€
Ex Tax:19.94€
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'ORANGE TROPICS' PADDED CROP BIKINI TOP
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'ORANGE TROPICS' PADDED CROP BIKINI TOP
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26.32€ 32.90€
Ex Tax:21.23€
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'SOLIDS' HI-WAIST BIKINI SLIP
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'SOLIDS' HI-WAIST BIKINI SLIP
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14.32€ 17.90€
Ex Tax:11.55€
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'POP TROPICS' TRIANGLE BIKINI TOP IN CUP D
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'POP TROPICS' TRIANGLE BIKINI TOP IN CUP D
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23.92€ 29.90€
Ex Tax:19.29€
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'RODEO LEO' HIGH LEG BIKINI BOTTOMS WITH TIES
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'RODEO LEO' HIGH LEG BIKINI BOTTOMS WITH TIES
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14.32€ 17.90€
Ex Tax:11.55€
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ΠΕΤΣΕΤΑ 80% COTTON - 20% PES
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ΠΕΤΣΕΤΑ 80% COTTON - 20% PES
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27.92€ 34.90€
Ex Tax:22.52€
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'FASHION SOLIDS' BIKINI SLIP
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'FASHION SOLIDS' BIKINI SLIP
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12.72€ 15.90€
Ex Tax:10.26€
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'SQUARED ILLUSIONS' TIE-SIDE SLIP BOTTOMS
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'SQUARED ILLUSIONS' TIE-SIDE SLIP BOTTOMS
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14.32€ 17.90€
Ex Tax:11.55€
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'GIRLS LUREX STRIPES' BIKINI SET
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'GIRLS LUREX STRIPES' BIKINI SET
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15.92€ 19.90€
Ex Tax:12.84€
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'STROKE LEO' HIGH WAIST BIKINI BOTTOMS
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'STROKE LEO' HIGH WAIST BIKINI BOTTOMS
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17.52€ 21.90€
Ex Tax:14.13€
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'BANANA LEAVES' STRAPLESS PRINTED BIKINI TOP
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'BANANA LEAVES' STRAPLESS PRINTED BIKINI TOP
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23.92€ 29.90€
Ex Tax:19.29€
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'POP TROPICS' BRAZILIAN BIKINI BOTTOMS
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'POP TROPICS' BRAZILIAN BIKINI BOTTOMS
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14.32€ 17.90€
Ex Tax:11.55€
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'GIRLS ' TRIANGLE BIKINI SET
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'GIRLS ' TRIANGLE BIKINI SET
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15.92€ 19.90€
Ex Tax:12.84€
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'ORTANSIA' HIGH LEG BIKINI BOTTOMS WITH TIES
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'ORTANSIA' HIGH LEG BIKINI BOTTOMS WITH TIES
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15.12€ 18.90€
Ex Tax:12.19€
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'POLCA TROPICS' TRIANGLE PUSH UP BIKINI TOP
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'POLCA TROPICS' TRIANGLE PUSH UP BIKINI TOP
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21.52€ 26.90€
Ex Tax:17.35€
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'GIRLS PINK BLUE' BIKINI SET
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'GIRLS PINK BLUE' BIKINI SET
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15.92€ 19.90€
Ex Tax:12.84€
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The Ultimate Summer Essence

@blu4u_beachwear

A sneak peek in the Designer’s Journal.

NINETIES BE LIKE 2023

Glamorous, chic, never-out-of-style pieces
for epic I-just-had-to-show-up dates with
your everlasting love, the Sea.


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SHE COMES IN COLORS

Vivid & full of character, there's no
way you will go unnoticed in this
extraordinary bikini.



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