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2023
New Collection

The New-Boho Trend

Chic and neater, the New-Boho trend encapsulates the essence, of the bold and free with mixed prints, paisley, florals, crochet, tie-dyes & animal jacquards, The SS’22 BLU4U collection embodies these traits, and empowers the boho-girl to feel free, down time, have fun and self-indulge however she pleases. Photographed in Cape Town.

The Ultimate Summer Essence

@blu4u_beachwear

A sneak peek in the Designer’s Journal.

NINETIES BE LIKE 2023

Glamorous, chic, never-out-of-style pieces
for epic I-just-had-to-show-up dates with
your everlasting love, the Sea.



SHE COMES IN COLORS

Vivid & full of character, there's no
way you will go unnoticed in this
extraordinary bikini.