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2021
New Collection

Life Under the Sun

Salty hair, the sun in your eyes and the most beautiful beachwear you have ever imagined.
And yes, it does get better.
Check out the New 2021 Collection here.

The Ultimate Summer Essence

@blu4u_beachwear

ΤHE DESIGNER’S NOTEBOOK ON POINT

The SS21 All That Shimmers Collection

Must-have Glam - a Bond Girl palette of black & gold! The LBB (little black bikini) and some sparkle - did someone say cocktails?
One shoulder high-waisted cut-out one-piece or 'to die for' 70's-inspired Diva gold lame string set. A fluent translation from beach to clubbing.
It's all effortlessly A-list.



The SS21 Water Nymphs Collection

Dragons & Mermaids.
Think vintage dragon prints & lumiere metallic yarn, knits in purple, lilac & blue hues. paired with on-trend surt cuts - all the fiery feels.