Menu
Your Cart
FREE SHIPPING ON ORDERS OVER 45€ WITHIN GREECE



2022
New Collection

The New-Boho Trend

Chic and neater, the New-Boho trend encapsulates the essence, of the bold and free with mixed prints, paisley, florals, crochet, tie-dyes & animal jacquards, The SS’22 BLU4U collection embodies these traits, and empowers the boho-girl to feel free, down time, have fun and self-indulge however she pleases. Photographed in Cape Town.

The Ultimate Summer Essence

@blu4u_beachwear

A sneak peek in the Designer’s Journal.

ΤΗΕ SS22 BARBIE COLLECTION

That girly feeling, that freshness of Youth;
The SS22 Barbie Collection is designed to bring out your sweetest, most feminine & playful side.
Pink pastels, iconic checks, smart terry beachwear pieces and a touch of tropics, all so wonderfully combined for the young at heart.
Pure Bliss!



SS22 / LOVING THE MONOCHROME EFFECT

Ah, the Solids, what a way to hit the beach!
The color-blocked swimwear now revisited by adding a fashion twist to the designs and cuts, a twist that will not only elevate your style but also the way you feel.
So many styles to love, so many colors to brighten up your Summer mood!