Menu
Your Cart
FREE SHIPPING ON ORDERS OVER 45€ WITHIN GREECE



2025
New Collection

THIS SUMMER'S HOTLIST IS ADDING UP!

And how could it possibly not when you have to choose between all the marvels BLU4U is offering! So many colors, iconic patterns, & fashionable styles. Best you save yourself the effort and just put them all in your suitcase...

The Ultimate Summer Essence

@blu4u_beachwear

A sneak peek in the Designer’s Journal.

Who’s that girl?

She's the one that won't go unnoticed, a real head-turner, the bold, the laid back, the one that got away; But guess what, maybe just for a tiny glimpse, you might just think that she's here to stay..



A summer’s tale

In the midst of what seemed to be an ordinary summer escape, Blu4U whimsically swept me off my feet; ever since, I've been reveling in the beauty of fashion, immersing myself in the most fantastic colors, styles and feelings.

So now I find myself exploring places I would have never dreamed of going, riding dancing waves or chasing fireflies at twilight, and for each one of these magical moments I have a Blu4U swimsuit that fits me oh-so-perfectly.

That being said, I don't think I'm coming back anytime soon.