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2024
New Collection

IT’S GONNA BE A WILD SUMMER

So many stories, so many ways one can experience Summer. With its melting sun and dancing waves, its blowing breezes and salty feel; its quite spaces where you breathe in all the beauty around you and its wild nights that have you partying endlessly… You know you just won’t let go of it… (…like that swimsuit you simply cannot do without.)

The Ultimate Summer Essence

@blu4u_beachwear

A sneak peek in the Designer’s Journal.

A SPLASH OF LIME

Electrifying, invigorating, juicy; if excitement was a color it would definitely be...a splash of lime! Unexpected patterns, color combos that stand out, double-face styles and the best vibes you can imagine, all come together to encapsulate your Summer version at its very best.



MY SUMMER IN COLOR

Heightened senses and restless heartbeats, everything around you is so alive and you are more present than ever, here in the Now. Inspired by Summer’s empowering vibes, we put together a palette that will live up to your wildest expectations. Ultra stylish bikinis and fabulous one-pieces team up with matching pareos and kaftans for a Summer that you will never forget.